Metro Boomin –
The Metroverse

In May of 2024, I was contacted by producer Alessandra Sandhaus about an amazing opportunity to direct and animate a promo for the first issue of Metro Boomin‘s premiere comic, “THE RISE.” 

A stylish origin story of Metro’s journey in the world of music, THE RISE featured original artwork by Harvey and Eisner Award Winner Vasilis Lolos, the comic is a visual love letter to the Silver Age of Comics, heavily inspired by the illustrative work of comic legend, Jack Kirby. Upon reading the full issue, I decided it would be a disservice not to lean heavily into the printed comic book look and feel— the paneling, the printed color halftones on the aged paper, the animated onomatopoeia, the posterized animation it all had to jump off the page and come to life. The animation itself took heavy inspiration from MF DOOM and Madlib’s legendary animated music video for All Caps (animated by James Reitano) and Sony’s Spider-Verse movies. 

Paired with announcement articles in Rolling Stone, Billboard, Complex, and more, the comic launched with an immersive pop-up event in partnership with Complex in Los Angeles with 100’s in attendance, and within two weeks of the issue’s reveal and release, the promo achieved nearly 150k likes on Instagram, and over 228.8k views on X (Twitter) as of September 2024. 

If you can, snag the issue at Metroverse.media. Supplies are limited, just a heads up.

Metro Boomin trusts us.