Sallie Mae –
Campus Underground

In 2022, Hero4Hire reached out to me to tackle multiple pieces in their “Campus Underground” campaign for Sallie Mae, targeting new and prospective students to shift their view of the financial aid lender from “student loans and financing” to “college lifestyle” across social media. We produced a series of videos that provided tips and advice for students to get the most out of their college experience in a flashy 2D animated style mixed with live-action footage and photography.